Overview    |    Logo    |    Colours    |    Fonts    |    Download all assets


The Tipperary brand puts a fresh new spin on Tipperary, its richly historical past, sublime beauty and charming culture.  While the brand acknowledges the importance of Tipperary’s heritage, it also showcases the timeless natural beauty of the county and its refreshingly laidback pace of life.


The tone of our brand identity is therefore suitably down-to-earth and easy-going. Whilst being contemporary, it is always welcoming and friendly.


Inspired by Tipperary’s stunning natural landscapes and rich heritage, the logo embodies a contemporary vision of Tipperary as both a place steeped in history and culture and a haven of timeless beauty and reinvigoration. Tipperary is a place that gives you the “time to take it all in”.


These brand guidelines were created to provide you with a thorough set of instructions on how to use our logo both in print and digitally. Our brand was created with a sincere passion and love for Tipperary. We ask you to please follow these guidelines in the same way.

Our Logo


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Our logo is available in four different colours, our primary colour for use wherever possible. Black for use in mono printing when on white. White for use in mono printing when on black and reversed for use on colour imagery when the primary logo just won't do.



EPS (Print)

JPG (Office)

PNG (Web)




Logo Composition


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The Tipperary brand identity or logo is composed of 4 elements:

  • the “Tipperary” type
  • the illustration of the historic arches
  • the illustration of the mound or hillside at the Rock of Cashel
  • the tagline – “time to take it all in”

The logo has been uniquely created and these four elements must not be altered in any way. The logo must always be reproduced from the relevant master artwork.

Our Fonts


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Our chosen fonts are the same for both print and web. We've chosen a contemporary typeface inspired by history. This rationale firmly compliments the logo. Our font family is Essonnes Display.

Essonnes is inspired by history. In this case, it is the eccentric forms of Pierre Didot’s Type and the evolution of the High contrast Didone throughout the 19th century.

Our Colours


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Our primary colour is Pantone 7468c.

We have three secondary colours, a percentage of the Pantone at 60% is recommended in addition to the colours shown below.

Pantone: 7468

CMYK: 90 | 18 | 7 | 29

RGB: 0 | 115 | 152

Hex #: 007398

Pantone: 7468

at 60%



CMYK: 54 | 34 | 47 | 5

RGB: 126 | 142 | 132

Hex #: 7E8E84

CMYK: 11 | 11 | 27 | 0

RGB: 226 | 216 | 188

Hex #: E2D8BC